Autonomous product recording
Heddle navigates and captures your real product workflow for you.
Every product deservesto be understood.
Heddle turns real product workflows into polished videos for launches, sales, training, and customer success, without repeating the same recording work.
How Heddle Turns Your Workflow Into a Video
Tell Heddle what you want to show. It plans the flow, performs it in your product, and turns the recording into a ready-to-share video.
- 01
Tell Heddle what to show
Connect your product and describe the workflow, feature, or story you want to demonstrate.
- 02
Heddle plans the flow
Heddle understands your request and determines the actions needed to complete the workflow.
- 03
Heddle does it for real
The agent opens your actual product, navigates it, clicks, types, and records the entire workflow.
- 04
Your video is ready
Heddle transforms the recording into a polished, ready-to-share product video.
Everything Heddle Does for You
From the first instruction to the finished video, Heddle handles the work that usually slows product storytelling down.
Workflow planning
Turn a simple brief into a clear, repeatable production plan.
Smart camera movement
Cursor treatment, zooms, and framing follow the moments that matter.
Script and voiceover
Shape the story and add narration without a separate recording session.
Captions and finishing
Add captions, pacing, music, and production polish automatically.
Review, export, and share
Review the finished video, then share or export it wherever it needs to go.
Clear Plans.No Surprises.
3-day free trial
Start with 1,000 Heddle Credits.
No credit card required. About 10 minutes of standard video generation.
Starter
For founders and individual creators.
$39/ monthbilled monthlybilled annually
- Autonomous product recording
- AI script, voiceover and captions
- Smart cursor, zoom and video effects
- Watermark-free exports
- 1 creator seat
2,000 Heddle Credits / month
≈ 20 minutes of standard video generation
Pro
Most PopularFor teams shipping product updates every week.
$119/ monthbilled monthlybilled annually
Everything in Starter, plus
- 3 creator seats
- Team workspace and collaboration
- Full brand customization
- Priority rendering
- Usage analytics
7,500 Heddle Credits / month
≈ 75 minutes of standard video generation
Business
For product, marketing and customer teams creating at scale.
$319/ monthbilled monthlybilled annually
Everything in Pro, plus
- 5 creator seats
- Advanced roles and permissions
- Review and approval workflows
- Advanced analytics
- Priority support
20,000 Heddle Credits / month
≈ 200 minutes of standard video generation
Enterprise
For organizations that need more scale, security and control.
Custom
Everything in Business, plus
- Custom usage and creator limits
- Advanced security and governance
- Custom onboarding and support
- Custom contracts and procurement
- Enterprise integrations and requirements
Custom credits, seats and usage
Tailored to your organization’s needs
FrequentlyAskedQuestions
What is Heddle?
Heddle is an AI product demo video generator for web applications. Add your product URL and describe the workflow you want to show. Heddle navigates the real interface and produces a polished video with human-like cursor movement, cinematic zooms, captions, voiceover and music, without manual screen recording or timeline editing.
How does Heddle create a product demo video?
Enter your product URL and provide a clear description of the flow. Heddle’s browser agent follows those instructions in the live product, completes the workflow and records it. It then adds the pacing and production elements that turn the raw recording into a finished product walkthrough.
Does Heddle record my real product?
Yes. Heddle interacts with and records your actual browser-based product. It does not invent a fictional interface or replace your UI with AI-generated screens, so viewers see the product they will actually use.
Do I need to record or edit the video myself?
No. You do not need to perform the workflow, narrate a take, correct cursor movement or work in an editing timeline. Heddle handles navigation, recording, zooms, animations, captions, voiceover and music automatically. You should still review the generated video before publishing it.
Can Heddle record a product behind a login?
Yes. For authenticated workflows, provide access to a dedicated demo or staging account containing only the sample data you want shown. Avoid using a personal account or production administrator account for recordings.
What products can I create demo videos for?
Heddle is designed for browser-based web applications, including SaaS dashboards, client portals, internal tools and e-commerce experiences. Native mobile applications and desktop-only software are not currently supported.
Can I control what Heddle shows?
Yes. Describe the starting point, the steps to take, what Heddle should emphasize and the final outcome you want viewers to see. For the best result, keep each video focused on one workflow and prepare clean sample data before generation.
What kinds of videos can I create with Heddle?
You can create landing-page demos, feature-launch videos, onboarding walkthroughs, help-centre tutorials, sales demos and product education videos. Create separate videos for different audiences instead of giving prospects, new users and existing customers the same walkthrough.
How long does it take to create a Heddle video?
Most Heddle videos are ready in about eight minutes. Longer or more complex workflows can take more time, so generation time varies depending on the number of steps and the length of the final video.